Oppotunities for Innovation Essay Example | Topics and Well Written Essays - 1250 words

Oppotunities for Innovation - Essay Examplerequire lightweight adhesive friction(s) of excellent quality that they can use to carry important documents, valuables such as cash, laptops, cell phones, books, cameras etc and other personal belongings. After conducting an extensive research (by our marketers and research and development staff) and listening to consumers (Flores, 1993, 95) we reached a conclusion that customers require a lightweight and multi-purpose suitcase that can facilitate them and make their traveling experience pleasant and hassle-free. The unavailability of this kind of product in market provides us an luck to develop and market Ecase that can best suit individual consumer needs and fulfill their want/desire/demand of a quality lightweight suitcase which can also be used as a handbag.Marketers have observed changes in customers perceptions because of globalization and more than exposure to media and new advertising strategies. The card-playing and speedy live s of people have compelled them to demand products that suit them in this fast and changing environment. In this scenario, marketers at Albert are required to gain new experience and information so that they could develop and market new products that ease the consumers. In this case, the marketers have developed a new Ecase to facilitate customers and make their journey more comfortable.The marketers will focus on individualized items rather than generic products because each situations and lifestyles. Changes in designs of Ecase will be made by taking into considerations the above mentioned things.The graduation exercise attribute is that Ecase will be made of a very light material Carbon to ensure a lightweight suitcase to store and conceal different things. This will drastically reduce the