How the Ritz Carlton’s management objectives and goals allow for superior service Essay

Hotel industries are faced with a unique challenge in providing a constant level of service throughout many diverse countries. The time companies spend in creating a solid business plan will help them anticipate the tough spots, modify their approach and climb to the peak of success in the international marketplace (Brown & Gutterman, 2009). One particular hotel chain is The Ritz Carlton, owned by Marriott. The Ritz Carlton operates more than 80 hotels in 26 countries, driven by their motto, â€Å"We are Ladies and Gentlemen serving Ladies and Gentlemen† (â€Å"Gold Standards,† 2012). They have created a business plan that has enabled them to achieve superior service throughout the world. When developing a plan for companies that operate internationally there are five factors managers must assess: demographic, economic, political, regulatory and cultural (Brown & Gutterman, 2009). Economic and cultural factors can take up the majority of an analysis for a region; however, in service based businesses demographics will play an equally important role. The Ritz Carlton’s target demographics are the wealthy elite members of society. Throughout the world this audience has a vast range of views, beliefs and expectations that the hotel needs to provide. As a result, all employees take a two-day cultural orientation followed by yearly certification to ensure their customers’ wants and needs are understood and met. This will guarantee the staff will provide customers with the best service. Understanding the type of environment a company is operating in will allow itself to develop a business plan that will achieve their desired results. Every company has different elements that make up their business plan. However, every business plan provides a company with direction, and markets itself to potential investors and partners. According to Robinson (2008), the Ritz Carlton focuses on a specific set of key success factors (mystique, employee engagement, customer engagement, product service excellence, community involvement, and financial performance). The corporate leaders then develop a set of priorities for each business unit to focus on. It’s important to remember for a plan to be successful it must be measurable and monitored. To meet this, each employee provides a set of data points which is filtered into one of the key success factors. In addition, companies can perform a SWOT (strengths, weaknesses, opportunities, and threats) analysis to evaluate its current status. This allows the company to maintain a set of real-time information that is used to continuously monitor and update its focus. As a result, the company is able to provide the best support to their customers’ changing preferences. In order for this information to be understood and communicated, businesses need to have a solid organizational structure. As noted above, The Ritz Carlton leadership collects a series of information from its employees, and develops new goals. These goals can only be achieved if the managers and employees are able to understand the direction of their leadership. To achieve this every employee in every location participates in pre-shift meetings in which actions, events, issues and company philosophy are discussed (Robinson, 2008). This creates a complete cycle where everyone in the company is engaged, and helping the business to grow and adapt to a changing market. The Ritz Carlton hotel chain consists of a wide variety of employees operating all over the world. They are first able to develop a plan by understanding the demographics of a culture, but also provide a universal ambiance throughout each of its locations. Next, it develops a set of key factors to determine the direction of the company. Last but not least, a continuous circle of communication between all members of the company creates a clear focus that enables them to adapt to the changing needs of the customer, no matter where they are in the world. References Brown, R.l., & Gutterman, A.S. (2009) A short course in international business plans: Charting a strategy for success in global commerce. (3rd ed.). Petaluma, CA: World Trade Press. Gold Standards, (2012). Retrieved Sept 15, 2013 from http://corporate.ritzcarlton.com/en/ About/GoldStandards.htm Robinson, J. (2008). How the ritz-carlton manages the mystique. Gallup business journal, Retrieved from http://businessjournal.gallup.com/content/112906/How-RitzCarlton-Manages-Myst

Briefly Outline the Distinctive Features of the Sociological Approach to Understanding Human Life and the Illustrate How You Would Use Sociology to Make Sense of Globalisation.

Sociology is the systematic, sceptical and critical study of the way that people do things together . It’s not a science that simply lists facts and figures about society. Instead it becomes a form of consciousness, a way of thinking, a critical way of seeing the world. It welcomes you to challenge the obvious, to question the world as it is taken for granted and to de-familiarising the familiar. This is what empowers critical thinking which triggers the development of the understanding of the human life. The aim of this essay is to outline the sociological approach to understanding human life , to explore the different sociological perspectives , to question the reliability of the different forms of research and to emphasise the key elements that make sociology different to other ways of exploring the human life. Finally I shall be illustrating its approach with regards to my biography. Peter Berger distinctive approach to understanding human life was characterised by seeing the general as the particular. This meant that sociologist can identify general patterns of social life by looking at concrete examples of social life. The genesis of this approach is when we realise how the general categories into which we happen to fall shape our particular life experiences. Berger feels that the general impact of society on the actions, thoughts and feelings of particular people are made evident in the way that societies view change over time. For example the views on inequality have changed since the start of the 21st century. Another sociological approach to sociology is seeing the strange in the familiar, â€Å"the first wisdom of sociology is this , things are not what they seem â€Å", Bauman. This is the approach where you have to â€Å"de- familiarise the familiar† , which means that when your approaching to understand human life you have to look at it with a sense that people do not decide what to do but instead society guides their thoughts and deeds. So in essence sociology sets out to show the patterns and processes by which society shapes what we do. C. Wright mills approach to understanding human life was to show that most of our problems were not caused by us but from society. He felt that â€Å"The sociological imagination â€Å" was a way of understanding that social outcomes are shaped by social context. He claims that some things in society lead to certain outcomes. â€Å"when a society becomes industrialised , a peasant becomes a worker . â€Å" Therefore the things we do are shaped by the situation we are in, the values we have. I believe that all three approaches differ ut where they all overlap is in their belief that a person must be able to pull away from the situation and to think from an alternative point of view. To acquire real knowledge is to go against the status quo. 1. ‘The first wisdom of sociology is this: things are not what they seem (sociology global intro p. 5) 2. C. Wright Mills. 1959. ‘The promise’ in The Sociological Imagination New York: 3. http://en. wikipedia. org/wiki/C. _Wr ight_Mills 4. Macionis, 5th edition , chapter 1 5. Berger, Peter Invitation to sociology . New York , 1963 With regards to perspectives in understanding human life there are two which are prominent. The first is the functional perspective, this recognises that our lives are guided by social structures. It therefore organises sociological observation by identifying various structures of society and investigating the function of each one. This is a building block for theories that see society as a complex system whose parts work together to promote solidarity and stability. One of the problems I have with this perspective is that it evokes that society is organically stable, I also questions how we can assume that society has a natural order when social patterns change from location and time. The second sociological perspective is the conflict perspective . this analysis points out that, rather than promoting the operation of society as a whole , social structure typically benefits some people while depriving others, for example the rich in relation to the poor. So sociologist such as Marx that belong to this school of thought try to understand society at the same time change it . The problem here is that as this perspective highlights inequality and undermines unity among members in a society. The aim of this perspective is to pursue political goals , it overlooks scientific objectivity. The other side of the sociological approach to understanding human life is to conduct sociological investigation in order to find out what is sociologically true. There are many different areas of thought which have different angles on what is scientifically true. Positivism suggests that sociological/scientific truths are based on empirical evidence. So for example Berger approach of seeing the general within the particular would coincide here. The reliability of sociological truths do have limitations , for example Peter Berger social patterns change constantly, what is true in one society and in one particular time may not hold truth in another. As opposed to the laws of mathematics, they are universal truths and are immutable. This all evaporates to the argument of common sense versus scientific evidence, and leads to conclusions that sociology should adopt a more humanistic discipline when it comes to understanding human life. This is what differentiates sociology when it comes to other ways of exploring human life. The is because sociology pays more tribute to subjectivity, public opinion and examines how individuals behave to social constrains. This is something which is not evident in a scientific truth or theory. I shall now be making sense of my biography using sociology. The first step will be to consider my biography in a broader view. I have a very healthy family structure with both my parents happily married. Although we are catholic my parents have had a liberal approach in bringing me up. We have been a victim of crime when we were living opposite a council estate where they stole my father’s car. I am half Colombian, middle class and male. I believe that this trait has made me part of the sociological movement of Colombians who have immigrated to the west and choose to not be judged on the stereotypical Colombia (drug dealer ) but on the context of our character. I believe in terms of historical context I am part of the second generation of immigrants, this means that I have been given the opportunity to go to university , take advantage of great health care and go to top state schools where I have been able to mix with upper middle class children. I chose to use a historical context because In† the sociological imagination â€Å" , Mills claimed that we can only understand human life by â€Å"locating himself within his period†. This is because he felt that human choices are dictated by the times in which you live . Given the calibre of education I received at 6th form as was able to acquire a placement at a top carbon brokerage in the city . So I have never been effected by the economic downturn in this country . I was bought up in the 90’s the decade where computers/internet became accessible to most people. My parents always encouraged me to learn as much as possible online, aiding me to have extensive financial acumen, making me effective at my internship. I could of easily have stayed at this job but I decided to go to university. I am not a hundred per cent which social norms caused me to do this, was it to be perceived as an intelligent individual with a degree , was it effective government propaganda in order to have less under 21 in the job market or was it to simply promote inequality. A lot of people argue that going to university promotes this because only middle class children who have the money to pay the fees , who have been to top school that have aided their application or have the support of their academic parents are in a head start position compared to ethnic minorities from run down institutions whose parents have no idea of what upper education entails. In conclusion I feel that sociology has an effective approach to understand human life. It uses a humanistic science which develops as society does. The social sciences adopt scientific methods in the investigation of human behavior on the other hand sociology studies human society as Berger would say by â€Å"seeing the general in the particular†. Furthermore sociology encourages us to question the familiar , helping us to separate fact from fiction. You could argue that this is what has triggered the great minds such as Albert Einteirn. Sociology also helps us to differentiate opportunities and constrains that shape our lives , like I did in my biography where I have had the opportunity to attended a reputable state school which has opened many doors for me but I have also faced constrains with being stereo typed as a Colombian drug dealer. Bibliography ‘The first wisdom of sociology is this: things are not what they seem (sociology global intro p. 5) C. Wright Mills. 1959. ‘The promise’ in The Sociological Imagination New York: http://en. wikipedia. org/wiki/C. _Wright_Mills Macionis, 5th edition , chapter 1 Berger, Peter Invitation to sociology . New York , 1963

HW Essay Example | Topics and Well Written Essays - 500 words - 3

HW - Essay Example The body system is mostly affected by the long-term consumption of the alcohol. The system respond negatively to the ingested substances which is abused or largely taken into the system and has these sides effects to the users; fatty liver, gastritis, pancreatitis, ulcer diseases, chronic active hepatitis and alcohol hepatitis. Most of the students find themselves addicted into alcoholism and the other narcotic drugs such as the bhang and cocaine. This narcotic leads to hallucination and poor judgment of the users of the hard drugs (Kane, 2011). It is also seen that addiction is part of the bio psychosocial model in that it has multiple ways or procedure of treating the whole individual not taking part of rehabilitation from the drugs but also the transformation of individual’s behavior. The addiction of each and every person is not determining emotions, social, cultural or physical factors but it is mostly influenced by the biological factors which will determines drinking and the addiction. This includes the genetics as the general exposure to drugs and alcohol (Miller, 2011). The enabler is an individual who catalyze an addict to continue with his self-destructive behavior. He encourages the addict to through criticizing or rescuing him/her. While on the other hand codependency is the relationship in which one of the parties of both allows each other to act in maladaptive ways. The two characteristics gives the relationship that is irrational to the thoughts and the behavior of the individuals thus they can’t judge what is right or wrong. Hence, a person who is in the field of health and wellness has these features as he seeks to have control over the situation. He also influences the people around him by controlling on what to be done (Kane, 2011). The addicts will continue with their behavior in the presence of their sound family or friends because there will be fear of losing them. They tend to protect

Policy Paper Proposal Essay Example | Topics and Well Written Essays - 5250 words

Policy Paper Proposal - Essay Example When countries start equating security and national defense with equipping or stockpiling its weapon reserves, we begin to look for the concealed agenda behind such act. Defense weapons take up a considerable appropriation from the national budget which could be diverted to purposefully serve the common good of its constituents. Yet the United States has continued its current defense system spending with its war against Iraq and terrorism. There is no question about the country's vital interest in security and economic growth; it is every American's moral obligation but to see beyond the influence over weapons of mass destruction creates the skepticism on its exact concept. Japan as a unique homogenous country represents opposing extremes in individual relationships and freedom against the US fondness for multicultural diversity. Delor's1 comparison of Japan's model is based on society's excessive guardianship over the individual in contrast to the American model of individual triumph over society. Both countries as equal foes during WWII have created a fair amount of wariness to warrant an extra-close bilateral relation. Yet, when Japan conducted a significant amount of cooperation with the United States to increase its defense capability under the Treaty of Mutual Cooperation2, it was harder to gauge where the possibilities would lead. After September 11, the United States and the Bush Administration had increasingly built enough confidence on an alliance with Japan that has resulted to the best relations of both countries. Currently, there are more than 47,000 US military personnel in Japan who will assume the obligation to maintain and develop the capacity to protect both countries in case of an armed attack on territories under the Japanese administration. In November 2005, the Japanese proposed constitutional revisions that would create a cabinet level Defense Ministry while keeping the old clauses mandating official pacifism. Under the revisions, the Japan Self-Defense Forces (JSDF or SDF) would formally be referred to as a military force and the new wording proposed is "in order to secure peace and the independence of our country as well as the security of the state and the people, military forces for self-defense shall be maintained with the prime minister of the cabinet as the supreme commander." The amendment has widespread support and is expected to pass through as a popular referendum3. Japan and US Relations after the WWII To recall, Japan's defeat in WWII created lasting effects on the national consciousness towards the war and military involvement in governmental politics. The devastation brought about by the effects of Hiroshima and Nagasaki has evoked and attitude that was clearly exhibited by the public's wide acceptance of disarmament and demobilization of military leaders after the war. Dismantling of the Japanese Imperial Army and Navy gained a wide support under General Douglas McArthur. Defeat created a pacifist attitude and sentiment that fostered the 1947 Japanese Constitution which, under Art. IX forever renounces war as an instrument for settling international disputes and declares that "Japan will never again maintain land, sea, or air forces or other war potential". The deprivation any military capability after 1945, created only the US occupation forces and a few domestic police on which to rely for security. The Cold War tension in Europe and Asia coupled with leftist-inspired

Conclusion Essay Example | Topics and Well Written Essays - 1000 words

Conclusion - Essay Example It is quite apparent from the study that Primark has indeed created a niche for itself even in these challenging times. In fact, the strategy of competitors to label Primark as a 'cheap' brand while making efforts to label their own brands as premium ones' has not worked to their advantage. Instead Primark seems to have taken a lead in understanding the requirements of the common consumer and offering them value for money. Primark seems to believe in market penetration strategy, while passing on maximum benefits to the consumer and thus playing the volume game. Primark has opened up stores in UK and Ireland at vantage points, the places most frequented by the common consumer. Thus saving on the marketing communication costs to a great extent. Today marketing communication forms an integral cost component of any business proposition. If a company can save on this expenditure to some extent while making itself visible amongst the existing and prospective customers, then it helps in lev eraging the economies of scale. These costs can be passed on to the workforce, which motivates them for pooling their efforts in a better manner, thus coming out with quality products. In fact this chain of events has been quite ably used by Primark to the advantage of its own business prospects as well as to the advantage of its workforce. Motivational theories discussed during the study clearly suggest that if the needs of the fellow human beings are taken care of, they are bound to come out with their optimum performance. Effective management of the workforce lends credence to the notion that a company is being managed professionally. Primark, while charging less from its customers, has maintained good industrial relations. As the returned questionnaire indicates, the workforce is not too unhappy with the HR policies of the company, which appear to be employee friendly. As pointed out in the study, the kind of attention paid to employees' care, by the MNCs is an indication towards the level of competition and the innovative methods devised to sail ahead in these competitive times. The higher levels of turnover of the workforce, in Parimark, could be explained by the fact that in an intensely competitive world the rival companies are always on the lookout for experienced workforce. The workforce, particularly the yout h segment, also is on the lookout for making quick bucks, so they don't attach too much importance to the loyalty part and hop on to the company with better payment packages. The higher levels of employee turnover also results in some cost escalation to the company, as it has to incur fresh costs on recruitment and training of the workforce. The newer workforce also requires some time to adjust to the working environment and this could have some effect on the efficiency of the service being provided to the customer. On the other hand, it can also be stated that the young blood brings renewed enthusiasm and more energy to the working environment. As the questionnaire points out the younger lot is there to make some quick money during their free time or vacation period. Therefore it good that Primark does attach too much loyalty strings to the job profile. This, in a way helps in offsetting the disadvantage resulting from the extra efforts being put into recruiting and retaining the work force. It goes to the credit of

Argument response paper Essay Example | Topics and Well Written Essays - 250 words

Argument response paper - Essay Example I believe that when families are developed on the patterns of kinship, family members are quite closely related to each other and they do not think in an individualistic manner. Kinship is the best pattern for a family because in such a pattern families and its members find it easier to depend on each other and they share problems with each other. When problems are shared, people within the family try to find a solution to the problem together and everyone tries to help. Due to this, the burden of solving problems is shares and due to decrease in the burden, the person facing the problem does not have to take enough stress. On the other hand, individuals who belong to families where individualism is promoted experience higher level of stress as they try to solve problems on their own. This is why individuals belonging to individualistic cultures end up indulging in deviant behaviors such as drinking and abusing drugs. In case of kinship, families keep a close eye on each other and if the find patterns of drug abuse are being developed by a family member, they tend to intervene and help the individual in getting rid of the

Pragmatics Essay Example | Topics and Well Written Essays - 1000 words

Pragmatics - Essay Example Characterization of polite language includes careful selection of words as well as the reconstruction of the speaker’s communicative intentions through the use of logic practical reasoning (Brown 8). The use of honorifics due to the presence of complex strata within societies in order to impersonalize people as well to further elaborate politeness is another feature seen in polite forms of languages. Also, the concept of face, or the public image of the speaker as he or she perceives it and how everyone else recognizes it, becomes a motivation to be polite at all times, as seen through the eyes of other cultures (Grebe 6). By projecting a positive image of their selves, people are able to communicate effectively in such a way that they get what they want and at the same time are able to maintain their good public images by their careful selection of words and actions. Strong motivation to do as such is a key point in the use of polite forms of language, which is a reason why it still persists up to the present (Brown 23). Depending on the quality as well as the type of social relationship between the speaker and the listener, the style of speech would also be adjusted accordingly (Carter 170). Politeness with regards to speech stems from the different hierarchies within a culture, and by not using respectful language towards different classes of people, speakers would become the target of stigmatization and persecution by the community (Watts 44). The lack of politeness in speech could also mean life or death in ancient cultures as well which suggests the evolution of polite speech patterns in most languages. Most output suggests that politeness in linguistics also originated from the use of indirections in speech, as well as hints, and by not being outright or the avoidance of blatant speech gives the speaker a more amiable or positive image (Carter 169). This also saves a person’s face, or the clean public image of a

Alshareef_ENVM510_M8GradedAssign Assignment Example | Topics and Well Written Essays - 1000 words

Alshareef_ENVM510_M8GradedAssign - Assignment Example Osteoporosis results into long term fracture risks that may come along with other complications in movement (Marcus, Feldman & Dempster, 2013). The World Health Organization stresses the definition of osteoporosis along these lines with guidelines on the diagnosis of the disease and the regular treatment of it throughout time one suffers from it. The disease has normally grown associated with the old (Pun, 1991). The disease is known to affect the elderly due to their old body systems and bones that develop to obtain and utilize minerals slowly. Most aged people 50 and above stand a risk of developing the condition. The disease may become controlled if a given amount of the lacking minerals introduced into the bones cover the deficiency that it causes. It is therefore wise to register it earlier to obtain treatment and easy management techniques for the disease. Stress: stress in relation to osteoporosis originates from the advanced age effect. Advanced age as identified earlier, osteoporosis occurs more likely in the old compared to the others. The age factor contributes massively to the development of osteoporosis and is not controllable since it occurs involuntarily. Monitoring of one’s life from child hood to adult age to old age would make it possible to understand the problem (Ringe, 2001). Most of the affected become stressed and hence finding it difficult to cope with the society requirements. Personal environment fit: Race in relation to health, European and Asian relations have a connection to osteoporosis compare to other groups of people. These pose environmental questions in relation to what the environment has on osteoporosis. Some of the conditions originate from the hereditary channels with a child whose parents suffered the problem could also face the same challenge. A number of hereditary risk factors ranging from the race that

Service Operations Management Research Paper Example | Topics and Well Written Essays - 1250 words

Service Operations Management - Research Paper Example Standard Chartered Bank in the United Arab Emirates serves both the Consumer and the Wholesale Banking customers. The Consumer Banking section provides deposit taking, personal loans, credit cards, mortgages, and wealth management services to various individuals and to small to medium-sized enterprises. The Wholesale Banking section provides the corporate and institutional customers with services ranging from lending, trade finance, custody, cash management, debt capital markets, foreign exchange and corporate finance (Standard Chartered). This noble bank in the United Arabs Emirates is well established in the growth markets where it aims at being the right business partner, mainly for its clients. Standard Charted Bank in the United Arab Emirates combines in-depth local knowledge together with global capability to offer the best financial services to its customers. The Bank is well trusted across its numerous branches and networks for its high standards of governance as well as its commitment in making a huge difference in the various communities where it operates. Standard Chartered Bank is the world's leader in the emerging markets' banks, and its headquarters are in London. However, the bank’s businesses are always overwhelmingly international (Standard Chartered). ... llowed by the Branch Cash Officers who are responsible for the back office of the branch operations followed by the bank tellers or cashiers who are responsible for the daily operations of depositing as well as withdrawing cash for the various clients in the bank. It is worth noting that these noble people always work in harmony in order to achieve the bank’s mission and vision statement whereby each employee is expected to fully know their various roles. Each employee of the bank has their individual targets, which they are supposed to attain in order to remain in employment, and this makes them to surpass their targets since there are bonuses and other incentives that are awarded by the bank if an employee surpasses their targets (Parker 03). There are various key Tactical and Strategic Challenges that are faced by the Operations Managers as they continue working on a daily basis. Such challenges include keeping a keen eye on the numerous transactions that the branch of the bank is undertaking. This is a paramount challenge since the bank deals with other people’s money, and any loss would result to diverse repercussions to the entire bank as well as ruining its reputation. A bank’s operations manager in Standard Chartered bank in UAE is not even supposed to deal with customers on a face-to-face basis since they will not be able to concentrate on their noble work effectively. They are also supposed to authorize various transactions, especially those that deal with a large amount of money. They have to know anti-money laundry laws, which the bank has to adhere to efficiently, govern the real source of the money since the bank. This is a key function of the bank’s operations manager and also a tactical and strategic challenge since any mistake can affect the

A Range Of Problems In The Future Essay Example for Free

A Range Of Problems In The Future Essay ‘The world will have to grapple with a range of problems in the future’ The world will inevitably change as time continues to expose the past’s perception of the future to the now. As the earth ages, generations to come adapt to the new world they perceive to be as It is near impossible for every parent to educate their young on everything they have ever learned; thus attitudes and morals are continually fluctuating. It is undeniable that it has already affected society it is evident throughout today’s problems that were never pondered upon by older generations such as the rapid advances in technology. The future can only change, and will encounter many dilemmas along the way. Earth already has an overwhelming number of human inhabitants, and the world’s population continues to increase. Many people do not want to acknowledge the problem, but ignorance will not change the inevitable consequences of overpopulation. No animal species can exist without adequate food, water, shelter and other essential resources and humans are not exempt from this rule. When the human population exceeds the resources needed to sustain it, the same thing that happens to any overpopulated species; nature will reduce the population through famine, disease, interspecies fighting or a combination of either one. That reality has already affecting people in some Third World countries. Because of cultural, political and religious attitudes, almost no world leader is willing to acknowledge the problem, much less take the necessary steps to resolve it. The underlying cause of almost every environmental problem in the world today is human overpopulation. Air pollution, water shortages, habitat loss, extinctions, and invasive species all are caused or intensified from having too many people in the world. Humans are unique among all animal species in having the ability to solve even a monumental problem like overpopulation. This awareness is existent in George Orwell’s ‘1984’, the effects of extreme totalitarian society have stripped society’s resources and forced them to live in a dystopian environment full of pollution and overpopulation. Such a situation of local overpopulation has existed since the dawn of humanity and is slowly becoming a global existential problem. Technology today has transformed the world and changed how people live in their day to day lives. As advances in technology are generally perceived to be an advantage, it can enable the most malevolent evil. The realm of communications has likewise seen immense change. People are provided with new ways to communicate with each other, such as email and instant messaging which can pose as a breach of privacy if used for the wrong intentions. Documents placed on the internet are sources of information for the rest of the world, and will forever leave a digital footprint. Global positioning satellites allow us to track our exact location and find our way to various destinations; such accessible conveniences can alter the future in foretelling ways. George Orwell’s ‘1984, illustrates a dystopian society ruled by a totalitarian government. This extreme realization portrays a government with absolute power, in which controls every aspect of human life using a number of dehumanising techniques. Orwell’s dark vision poses as a foreshadowing notice, which thoroughly explores the consequences of advanced technology and its misuse. As Oceania’s mechanical citizens are constantly monitored using microphones and surveillance, expunges their right to privacy and to make choices. It is clear that the innovations of technology could escalate out of control, leaving society with no defence against it. Thus, it will ultimately destroy humanity in the pursuit of absolute power. The discovery of DNA has the possibility to lead to major social and scientific issues in society. With new advances in technology, there are increases in the consequences that the new technology will allow. It is evident in Andrew Niccol’s film ‘Gattaca’ that the more powerful genetic engineering becomes the more helpful and harmful it develops. The film depicts a society ruled by ‘genoism’, where your genetics decide your social class in the world with a stressed need for perfectionism. This depressing image where there is no determinism for fate or influence for ethical standards eliminates the right for freedom of choice, that people freely and obliviously exhaust today. The consequences of selective breeding solutions are frequently addressed in past and modern literature. In ‘Jurassic Park’, a scientist exhumes and modifies dinosaur DNA to then create an island inhabited by dinosaurs. Consequently, the impact of unnaturally producing a breed that has been extinct for a long period of time threatened the rest of  the human race’s existence. It is clear that such meticulous science created in the wrong hands has the potential to impact the world permanently. Similarly, a frightening futuristic concept that threatens to dominate society is totalitarianism. The objective of totalitarian government is to limit and regulate every aspect of public and private life. George Orwell’s novel, ‘1984’, exemplifies a society lacking in freedom and expression. His fictional society in the year 1984 stands as a metaphor for a totalitarian society. Communication, personal beliefs, and national loyalty are controlled by the inner party which governs the people of Oceania in order to keep society from rebelling. The concept of also controlling the personal beliefs of the citizens promotes totalitarianism by limiting the form of any emotional or individual expression. The citizens of Oceania were forced to work long days which limited self-expression because they were too exhausted to do anything else. Oceania, where protagonist Winston Smith lives, is ruled by the INGSOC. â€Å"BIG BROTHER IS WATCHING YOU†, the main party slogan of Oceania which makes clear that every action you make is all seen by Big Brother, the big leader. The Inner Party, controlled by Big Brother, dictates several aspects of the people’s life. As a society, Oceania are completely brain washed by the continuous propaganda which is based on false news, a new language which reduces the capacity of using words in a double sensed way named Newspeak and indoctrination, this newborn dialect empowers and respects INGSOC. The overall concept is designed to control personal beliefs of the citizens by limiting their form of expression. Essentially, controlling the communication aligns with the Totalitarian aspects of governing. George Orwell envisioned the lack of communication could possibly result to total dominance and control of the people. As civilization moves toward the point where human life will be irreversibly transformed, it will also have to overcome the potential problems that are carried along with any advancement in technology and government. All of these possibilities portray a pessimistic view of the future which has the potential to accrue into tremendous issues of whom the world will have to grapple.

The Basic Sorting Algorithms Computer Science Essay

The Basic Sorting Algorithms Computer Science Essay In the following scientific report, the basic sorting algorithms will be discussed and examined. Timing will be done on the different sorting algorithms and experiments will be done to see which of the different sorting algorithms are the most efficient. Assumptions will be made on which sorting algorithm is the most efficient and then compare the results to see if the right assumption were made. We will discuss the reasons why each sorting algorithm is efficient and under which conditions are efficient. A brief explanation of each sorting algorithm will be given to get the basic idea what its all about. Then a brief conclusion will be done to round of the scientific report Bubble sort is probably one of the most popular and simple sorting algorithm. It is often used as a programming exercise for beginners because it is relatively easy to grasp and understand. The problem though is that its not very efficient, therefore bubble sort only gets used once in a blue moon. There are more efficient sorting algorithms used in real application and that will be discussed in a later stage. It basically two steps that happen in bubble sort, which are: It compares each pair of adjacent elements from the start of the array and, if they are not in the right order, they get swapped If at least one swap has occurred the you repeat step one until no numbers gets swapped Heres a graphical example how Bubble Sort works. Bubble sort http://www.algolist.net/Al We going to sort an array {5, 1, 12, -5, and 16} using bubble sort. Selection sort just like bubble sort is one of the simplest of the sorting algorithms and it works very well with small files. The concept of this algorithm is quite simple. The array is said to be divided in two parts, a sorted part and an unsorted part. At the beginning the sorted part is empty while the unsorted part is the whole array. At every step the method/algorithm finds the smallest element in the unsorted part of the array and the ads it to the end of the sorted part of the array. When the unsorted part becomes empty the algorithm stops. Insertion Sort just like bubble and Selection is one of the most basic and most common sorting algorithms around. This sorting algorithm is more efficient than the other to because it has fewer comparisons than the other two, but this will be discussed in more detail later on. Think about how you sort a deck of cards. You start from the beginning and work through the deck and as you find cards that arent in the right order you remove them and place it in the right order, and you do the this until all the cards are in the right position and your deck is sorted This is the main idea behind Insertion sort. The Method Insertion sorts breaks up the array in two parts, sorted and unsorted. At the start the sorted part of the array only contains one element. Each step the algorithms runs, it expands the sorted part of the array by one and then places the first element of the unsorted region and places it in the right place in the sorted area. This will carry on till the whole array will be a sorted array. The illustration on the right hand side shows step by step how insertion sort works. Shell sort Shell sort algorithm is one of the eldest sorting algorithms out there and was invented by D.L Shell in 1959[3]. It is quite effective and easy to comprehend. The sorting algorithm follows two standard procedures: 1. It arranges the data into a two dimensional array 2. The columns of the array will then be sorted Once the procedure has been concluded, the resultant data sequence is placed into another two dimensional array, but with less columns. The columns are then sorted and the above procedure is repeated until a single sorted column is leftover [3]. MERGESORT The merge sort algorithm uses divide and conquer approach. The algorithm firstly divides the data sequence into two halves, sorts the two halves and then combines them together to form a sorted set of data sequences. [4] Figure 0-4 http://www.inf.fh-flensburg.de/lang/algorithmen/sortieren/merge/mergen.htm In the above figure it illustrates the basic merge sort process. It starts by dividing the unsorted data sequence a into to unsorted data sequences b and c. The data sequences b and c are then sorted with recursive calls to form b and c. Once the two halves are sorted, they are combined to form a sorted data sequence namely a [4]. Quick sort Quick sort is the fastest sorting algorithm when it comes to large elements in an array. Quick sort has to make use of recursion, because of the way quick sort, sorts the elements. The way quicksort works is that there are three pointers, namely a left, right and pivot pointer, the pivot pointer is the most important one. The Left pivot will point to the most left element in the array and the right to the most right element in the list. For the pivot any number can be chosen, but its normal practice to make the first element your pivot. The steps: Pivot and left pointer points to the 1st element in the list and right to the last element The pivot pointer will now compare the object that its pointing at with the one that the right pivot is pointing at. If the right pointer objects are smaller than the pivot then the two objects swap, it is important to note that the pivot will always point to one number, so if that number moves so does the pivot, the right and left pivot stays in its respectable place. If the right pointer object is not smaller that pivot, the right pivot will just move left until a smaller one is found Once the pivot swaps with the right pivot , the pivot and the right pointer will point to the same object, therefore the right pivot will not move anymore now the left pointer will move one right The left pointer and the pivot will now compare, and it the left pointer object is bigger than the pivot object then it will swap, and the pivot will now join the left pointer. This will then let the right pointer move one left This will carry on until all three pointers point to the same object, this means that the object is in its perfect position, to the left of this object no number will be bigger than it and to the left no number would be smaller. Once it found the first object in its perfect place, it will then move to the left hand side of that object It will follow all the above steps with the left side. Ones the left side is all sorted it will then go to right side of our first perfect number and sort the right hand side with the same procedure (To see a Illustrative example see Appendix A) Sorting Algorithms Figure -Sorting Algorithm Figure 1 above shows us the relationship of time (ms) and the number of objects the sorting algorithm has to sort. There are 5 sorting algorithms measured in this experiment namely Bubble sort, Insertion Sort, Selection Sort, Double Insertion and Double Selection sort. As can be noticed from the graph above s that all five sorting algorithms has the same trend but some just increases more than the other and sometimes by quite a substantial amount. First thing noticeable is that if we sort little objects, lets say less than 2000 objects, then it does not matter what algorithm we use all of them are at about the 0ms mark. Only when we get to about the 10000 objects mark, then only the sorting algorithms really shows who the best is. As we can see from the graph is that Bubble Sort is the least sorting Algorithm and is basically just used to explain the sorting procedure to new comers to the programming language. Bubble selection and Double selection are very similar when it comes to efficiency. The most efficient sorting algorithm by far is the Insertion Sorts. As can be seen by figure 1 Double insertion is the most efficient and it all works on how the sorting algorithm sorts the array which is discussed in the abstract portion of this report. Experimental Procedures What was needed to run the experiment The apparatuses needed for his experiment where a Computer, Visual studio C#, and a user that has been tutored for Sorting algorithms How experiment was executed Code where write for each sorting algorithm in a method in a specific program. A new timing class was created, to have something to time how fast or slow the different sorting algorithms gets sorted. Then the method for each 5 sorting algorithms gets executed and run five times to get an average, to eliminate errors that might have been caused. After all the data has been recorded, a graph was plotted  [1]  . This graph was then evaluated Problems that arise The main problem that happened was, each time the programme ran the results werent always constant. And if the programme was not a dedicated programme (i.e. the only programme running at the time) then the values went haywire. This problem was fixed by forcing the visual studio to run a garbage collector and collect all the garbage, to make sure that when programme runs all the processing power is used for the programme so the times will be more accurate. Conclusion In this report five different sorting algorithms where discussed. Each one was investigated and briefly explained how they work, and why each one is efficient in their own right. As the experiment when on it was noticed that some sorting algorithms are less efficient than others and that had all to do with how each sorting algorithm works. When figure-1 was examined, it was concluded that Bubble sort was the least efficient of the different sorting algorithms and that Double insertion Sort was the most efficient of all the sorting algorithms. From this we can conclude that Bubble sort is best used just to explain or introduce the sorting algorithm to a new student. As soon as you want to have an efficient sorting algorithm the Double will be the best because less time will be spent to sort the objects in the array References http://wiki.answershttp://www.c.happycodings.com/Sorting_Searching/code17.html http://stackoverflow.com/questions/832765/whats-a-bubble-sort http://www.inf.fh-flensburg.de/lang/algorithmen/sortieren/shell/shellen.htm http://www.inf.fh-flensburg.de/lang/algorithmen/sortieren/merge/mergen.htm http://www.algolist.net/Algorithms/Sorting/Bubble_sort http://www.algolist.net/Algorithms/Sorting/Selection_sort http://www.algolist.net/Algorithms/Sorting/Insertion_sort

Cognitive-Behavioral Therapy And Exposure With Response Prevention In T

Cognitive-Behavioral Therapy And Exposure With Response Prevention In The Treatment Of Bulimia Nervosa Bulimia nervosa is an eating disorder with psychological, physiological, developmental, and cultural components. The disorder is commonly characterized by binge eating followed by inappropriate compensatory behaviors, such as self-induced vomiting, excessive exercise, fasting, and the misuse of diuretics, laxatives or enemas. Patients properly diagnosed with bulimia nervosa endure many psychological and physiological problems. In order to alleviate these problems for the patient, usually some type of intervention is required. Considering the financial costs to the patient who seeks treatment, it is important to identify effective and efficient treatment programs. Due to the wide variety of individual patient differences, it would be unwise to proclaim one treatment method as the universal cure for bulimia nervosa. However, identifying what methods work under particular conditions may help therapists tailor an individualized treatment program after a careful assessme nt of the client. Having this knowledge would potentially save both the client and the therapist a lot of time and frustration; not to mention, the patient would be on the path to recovery sooner. Kaye et al (1999) stress the importance of making progress towards the understanding and treatment of anorexia and bulimia nervosa, in order to generate more specific and effective psychotherapies and pharmacologic interventions. In this paper, I will present my analysis of two methods used to treat bulimia nervosa. The first method is cognitive-behavioral therapy for bulimia nervosa; this method is quite popular among psychologist... ...ing in bulimia nervosa: A crossover study. Journal of Nervous and Mental Disease, 177, 259-266. Sloan, D. M., & Mizes, J. S. (1999). Foundations of behavior therapy in the contemporary healthcare context. Clinical Psychology Review, 19, 255-274. Spangler, D. L. (1999). Cognitive-behavioral therapy for bulimia nervosa: An illustration Journal of Clinical Psychology, 55, 699-713. Steel, Z. P., Farag, P. A., & Blaszczynski, A. P. (1995). Interrupting the binge-purge cycle in bulimia: The use of planned binges. International Journal of Eating Disorders, 18, 199-208. Vaz, F. J. (1998). Outcome of bulimia nervosa: Prognostic indicators. Journal of Psychosomatic Research, 45, 391-400. Walsh, B. T., & Devlin, M. J. (1998). Eating disorders: Progress and problems. Science, 280, 1387-1390.

Mary Tyler Moore Essay -- essays research papers

Who can turn the world on with her smile? One person stands out. A TV legend and an American icon: Mary Tyler Moore. Mary was born in Flatbush on December 29, 1973 to Irish-Catholic parents. Mary's family was neither rich nor poor. As a child, she attended St. Rose de Lima Parochial School. Her family moved to Los Angeles when she was only ten years old. When she became older, she became a popular actress. Through the years, Mary Tyler Moore has remained as popular as ever. With recent movies such as "Flirting With Disaster" and "Payback". But it wasn't always so easy for her. She started out as the leggy secretary, Sam on "Richard Diamond, Private Detective" in 1957, where you could only see her legs. In 1961, Mary got her biggest break yet, playing Laura Petrie, the wife of Rob on "The Dick Van Dyke Show". Mary played her part well for the next six years. During this time, she was awarded two Emmy's. In 1966, the show was taken off and Mary was left without a job. In 1967, Mary went on to play the part of Miss Dorothy in the Oscar winning, "Thoroughly Modern Millie". She played along side Julie Andrews and Carol Channing. In a survey taken by 97 people who had seen the movie, "Thoroughly Modern Millie" ranked a 7.7 out of on the rating scale, where 10 is the highest and 1 is the lowest. The number 10 received the highest number of votes (29). Through the years, Mary appeared in other movies, which did little for her career. Then, in 1969, she appeared with Dick Van Dyke in a special "How To Succeed in the 70's Without Really Trying" which appeared on CBS on April 13, 1969. It was this show that rekindled the network's interest in Mary Tyler Moore. CBS is reported to have said, "My God, we've discovered a star". CBS wanted Mary for a series. At the time, they felt that they needed to explain to the audience why a 30 year old woman had not been married. In a way, it demonstrated how limited the public's thinking was at the time, with respect to women. At first, the studio suggested a divorcee. Mary loved the idea, but the network soon decided that the viewing audience would think that Mary had divorced Dick Van Dyke. At first it was so frustrating to executives that they considered giving up on the series completely. On January 10, 1970,... ...eople will say "Can you believe people used to eat animals?". Mary Tyler Moore recently wrote her autobiography, which is entitled, "After All". Her biography proves that Mary Tyler Moore and Mary Richards are not much alike. She breaks new ground when she talks about her struggle with drugs and the pain of trying to help her brother commit suicide. Mary's latest feature film, "Flirting With Disaster", starring Ben Stiller and Patricia Arquette, shows a new side of Mary. The film teeters on the edge for most viewers who are used to the ‘Mary Richards' side of Mary Tyler Moore. Ms. Moore, on the other hand, thinks otherwise. "The characters are married adults and there's nothing actually explicitly shown. It's always over the back of the head and nothing is seen." After bit parts and lead roles, Mary Tyler Moore shows that she has had her share of ups and downs. Her production company, "Mary Tyler Moore", has produced many popular television sitcoms, and today, Mary is one of the wealthiest women in show business. In 1996 Mary was crowned Queen of Brooklyn, showing that she truly did "Make It After All"

Order of Importance in Goulds Nonmoral Nature :: Nonmoral Nature

Order of Importance in Gould's Nonmoral Nature  Ã‚   Many things can be put into order. Time, people, and events can all be placed in a logical order. The way that things are put into order can greatly affect the impact that they have. In Gould's Nonmoral Nature, the order in which he presents the different points of view is very important. He uses scientists who have been dominant in their profession but that are not commonly known in the begining and middle of his writing. However, to close out his work, he uses the prominent scientist Darwin to leave a lasting impression on the reader. Gould's use of order greatly affects the way that people perceive his work.   Ã‚  Ã‚   Gould's order has two effects on the reader. First, by putting Darwin last, he allows the reader to get acquainted with the ideas of some great minds whom the reader may not have been exposed to before. The reader can then think about these ideas that have ben presented to them and compare them with their own thoughts and ideas. Darwin is known for his theories, therefore people are more apt to assimilate their ideas to his. If Gould were to put Darwin's point of view first, the reader may be less likely to agree with some of the other ideas that are presented in Nonmoral Nature. By putting Darwin last, Gould allowed the reader to form their own opinion and then compare this to Darwin's ideas in the conclusion of the story.   Ã‚  Ã‚   The second effect of Gould's use of order is that the reader, having read Darwin last, may be more inclined to believe the other evidence that in presented in the story. Darwin is a man who is well known and held in high esteem for his studies. With these attributes to his name, Darwin leaves a lasting impact on the reader. After the reader has formed their own thoughts and ideas on the matter of Nonmoral Nature, they are given the chance to Darwin's ideas for the benefit of their own thought.

Poem and Short Story Essay

Mill of the Gods (Estrella Alfon) Among us who lived in Espeleta – that street that I love, about whose people I keep telling tales – among us, I say, there was one named Martha, and she was the daughter of Pio and Engracia. To all of us, life must seem like a road given us to travel, and it is up to Fate, that convenient blunderer, whether, that road be broad and unwinding, or whether it shall be a tortuous lane, its path a hard and twisted mat of dust and stones. And each road, whether lane or avenue, shall have its own landmarks, that only the traveller soul shall recognize and remember, and remembering, continue the journey again. To Martha, the gods gave this for a first memory: a first scar. She was a girl of twelve, and in every way she was but a child. A rather dull child, who always lagged behind the others of her age, whether in study or in play. Life had been so far a question of staying more years in a grade than the others, of being told she would have to apply herself a little harder if she didn’t want the infants catching up with her. But that was so dismal thing. She had gotten a little bit used to being always behind. To always being the biggest girl in her class. Even in play there was some part of her that never managed to take too great a part – she was so content if they always made her â€Å"it† in a game of tag, if only they would let her play. And when she had dolls, she was eager to lend them to other girls, if they would only include her in the fascinating games she could not play alone. This was she, then. Her hair hung in pigtails each side of her face, and already it irked a little to have her dresses too short. She could not help in her mother’s kitchen, and could be trusted to keep her room clean, but she was not ready for the thing her mother told her one night when she was awakened from sleep. It was a sleep untroubled by dreams, then all of a sudden there was an uproar in the house, and she could hear her mother’s frenzied sobbing, and it was not sobbing that held as much of sorrow as it did of anger. She lay still for a while, thinking perhaps she was dreaming, until she could hear her father’s grunted answers to the half – understood things her mother was mouthing at him. Then there were sounds that was clearly the sound of two bodies struggling in terrible fury with each other. She stood up, and like a child, cried into the night. Mother? She wailed the word, in her panic finding a little relief in her own wailing, Mother? And she heard her mother’s voice call her, panting out, saying, Martha, come quickly, come into this room! Martha got up and stood at the door of the room, hesitating about opening it, until her mother, the part of a terrible grasp, said Martha! So Martha pushed in the door, and found her mother and her father locked in an embrace n which both of them struggled and panted and had almost no breath left for words. Martha stood wide – eyed and frightened, not knowing what to do, just standing there, even though she had seen what it was they struggled for. A kitchen knife, blade held upwards in her mother’s hand. Her arms were pinioned to her sides by her husband, but her wild eyes, the frenzy with which she stamped her feet on his feet, and kicked him in the shins, and tried to bite him with her teeth, these were more terrible than the glint of that shining blade. It was her father who spoke to her saying urgently, Martha, reach for her knife, take it away. Yet Martha stood there and did not comprehend until her mother spoke, saying No, no; Martha, your father deserves to be killed. Then it was Martha who realized what she was to do, and slowly, hesitantly, she went near them, her fear of both of them in this terrible anger they now presented making her almost too afraid to reach up for the knife. But reach up she did, and with her child’s fingers, put her mother’s away from the weapon. And when she had it in her hands she did not know what to do with it, except look at it. It wasn’t a very sharp knife, but its blade was clean, and its hilt firm. And so she looked at it, until her father said. Throw it out of the window, Martha and without thinking, she went to a window, opened a casement and threw it away. Then her father released her mother, and once her mother had gotten her arms free, she swung back her hand, and wordlessly, slapped him; slapped him once, twice, three times, alternating with her hands, on alternate cheeks, until her father said. That’s enough, Engracia. And saying so, he took her hands in his, led her resisting to the bed, and made her sit down. And Martha was too young to wonder that her father, who was a big man, should have surrendered to the repeated slapping from her mother who was a very small frail woman. Her father said, â€Å"Aren’t you ashamed now Martha has seen? † And immediately her mother screamed to him, â€Å"Ashamed? Me, ashamed? I’ll tell Martha about you! † Her father looked at Martha still standing dumbly by the window out of which she had thrown the knife, and said, â€Å"No, Aciang, she is just a child. † And to her: â€Å"Martha, go back to bed. † But now her mother jumped up from the bed, and clutched at Martha, and brought her to bed with her. And deliberately without looking at Martha’s father, she said, Martha you are not too young to know. And so, the words falling from her lips with a terrible quiet, she told Martha. The words that were strange to her ears, Martha heard them, and listened to them, and looked from her mother to her father, and without knowing it, wetting her cheeks with her tears that fell. And then her mother stopped talking, and looking at her husband, she spat on him, and Martha saw the saliva spatter on the front of the dark shirt he wore. She watched while her father strode over them, and slowly, also deliberately, slapped her mother on the cheek. Martha watched his open palm as he did it, and felt the blow as though it had been she who had been hit. Then her father strode out of the room, saying nothing, leaving them alone. When her father had gone, Martha’s mother began to cry, saying brokenly to Martha, â€Å"It is that woman, that woman! † And making excuses to Martha for her father, saying it was never completely the man’s fault. And Martha listened bewildered, because this was so different from the venomous words her mother had told her while her father was in the room. And then her mother, still weeping, directed her to look for her father and Martha went out of the room. Her father was not in the house. The night was very dark as she peered out of the windows to see is she could find him outside, but he was nowhere. So she went back to her mother, and told her she could not find her father. Her mother cried silently, the tears coursing down her cheeks, and her sobs tearing through her throat. Martha cried with her, and caressed her mother’s back with her hands, but she had no words to offer, nothing to say. When her mother at last was able to talk again, she told Martha to go back to bed. But it wasn’t the child that entered who went out of that room. And yet the terror of that night was not so great because it was only a terror half – understood. It wasn’t until she was eighteen, that the hurt of that night was invested with its full measure. For when she was eighteen, she fell in love. She was a girl of placid appearance, in her eyes the dreaming stolid night of the unawakened. She still was slow to learn, still not prone to brilliance. And when she fell in love she chose the brightest boy of her limited acquaintance to fall in love with. He was slightly older than herself, a little too handsome, a trifle too given to laughter. Espeleta did not like him; he was too different from the other young me n on the street. But Martha loved him. You could see that in the way she looked at him, the way she listened to him. Martha’s pigtails had lengthened. She now wore her braids coiled on the top of her head like a coronet, and it went well with the placid features, the rather full figure. She was easily one of our prettier maidens. It was well that she was not too brilliant. That she did not have any too modern ideas. The air of shyness, the awkward lack of sparkling conversation suited her Madonna – like face and calm. And her seriousness with love was also part of the calm waiting nature. It did not enter her head that there are such things as play, and a game. And a man’s eagerness for sport. And so when she noticed that his attentions seemed to be wandering, even after he had admitted to a lot of people that they were engaged, she asked him, with the eager desperation of the inexperienced, about their marriage. He laughed at her. Laughed gently, teasingly, saying they could not get married for a long time yet; he must repay his parents first for all that they had done for him. He must first be sure to be able to afford the things she deserved. Well turned phrases he said his excuses with. Charming little evasions. And if she did not see through them while he spoke them, his frequent absences, where his visits had been as a habit; his excuses to stay away when once no amount of sending him off could make him stay away; these but made her see. And understand. And then the way neighbours will, they tried to be kind to her. For they could see her heart was breaking and they tried to say sweet things to her, things like her being far too good for him. And then they heard that he had married. Another girl. And they saw her grief, and thought it strange that a girl should grieve over an undeserving lover or so. She lost a little of the plumpness that was one of her charms. And into her eyes crept a hurt look to replace the dreaming. And Espeleta, with all the good people, strove to be even kinder to her. Watched her grief and pitied her. And told her that whatever mistakes she had committed to make her grieve so, to make her suffer so, they understood and forgave. And they did not blame her. But now that she had learned her lesson, she must beware. She knew her own father as much as they knew about him. And it was in the Fates that his sins must be paid for. If not by himself, then by whom but she who was begotten by him? So, didn’t she see? How careful she should be? Because you could, they said it to her gently, kindly, cruelly, because she could if she were careful, turn aside the vengeance of the implacable fates. And she believed them kind although she hated their suspicions. She believed them kind, and so she started, then, to hate her father. And that night long ago came back to her, and she wished she had not thrown that knife away. Espeleta saw Martha turn religious. More religious than Iya Andia and Iya Nesia, who were old and saw death coming close, and wanted to be assured of the easing of the gates of heaven. Espeleta approved. Because Espeleta did not know what she prayed for. Because they saw only the downcast eyes under the light veil, the coil of shining hair as it bowed over the communion rail. Yet Martha’s mother and father still lived together. They never had separated. Even after that night, when she was twelve years old and frightened, and she had called for him and looked for him and not found him. The next day he had come back, and between her mother and him there was a silence. They slept in the same bed, and spent the nights in the same room, and yet Martha and Espeleta knew he had another bed, another chamber. Espeleta praised Martha’s mother for being so patient. After Martha had fallen in love, when she began hating her father truly then also she began despising her mother. You did not know it to look at Martha. For her coil of braided hair was still there, and the shy way of speaking, and the charming awkwardness at conversation. And Martha made up her earlier lack of lustre by shining in her class now. She was eighteen and not through high school yet. But she made up for it by graduating with high honours. Espeleta clapped its hands when she graduated. Gave her flowers. Her mother and father were there, too. And they were proud. And to look at Martha, you would think she was proud too, if a little too shy still. Martha studied nursing. And started having visitors in her mother’s house again. Doctors this time. Older men, to whom her gravity of manner appealed, and the innate good sense that seemed so patient in her quiet demeanour. Espeleta was now rather proud of Martha. She seemed everything a girl should be, and they cited her as an example of what religion could do. Lift you out of the shadow of your inheritance. For look at Martha. See how different she is from what should be her father’s daughter. But what they did not know was that all of these doctors Martha had to choose someone slightly older than the rest. And where the girl of eighteen that she had been almost a child unschooled, now she was a woman wise and wary. Where the other nurses knew this doctor only as someone who did not like their dances as much as the younger ones, who did not speak as lightly, as flippantly of love as the younger ones, Martha knew why he didn’t. Between the two of them there had been, form the very start, a quick lifting of the pulse, an immediate quickening of the breath. From the very start. And where he could have concealed the secrets of life, he chose the very first time they were able to talk to each other, to tell her that he was not free. He had a wife, and whether he loved her or not, whether she was unfaithful to him or not, which she was, there had been the irrevocable ceremony to bind them, to always make his love for any other woman, if he ever fell in love again, something that must be hidden, something that might not see light. She was a woman now, Martha was. Wise and wary. But there is no wisdom, no weariness against love. Not the kind of deep love she knew she bore him. And as even she him, she found within herself the old deep – abiding secret hate. Against her father. Against the laws of man and church. Against the very fates that seemed rejoiced in making her pay for a sin she had not committed. She now learned of bitterness. Because she could not help thinking of that night, long ago, when her mother had sat on the bed, and in deliberate words told her just what kind of a father she had. It had been as though her mother had shifted on to her unwilling, unready shoulders the burden of the sorrows, the goad of the grief. Espeleta, that was so quick to censure, and to condemn; even Espeleta had taken the situation in Martha’s house as something that could not be helped. And as long as there was no open strife, Espeleta made excuses for a thing that, they said, had been designed by Fate. Martha’s father came home. Acted, on the surface, the good husband. And since he was married to Martha’s mother, so must Martha’s mother bear it, and welcome him home again. Because she would rather he came home, then went to the other one, wouldn’t she? Espeleta cited heavenly rewards. For Martha’s mother. And Martha went to church regularly, and was a good nurse. And still called her father, Father. You have heard that one of course, about the mill of the gods, how they â€Å"grind exceedingly fine, and grind exceedingly slow. † Espeleta hadn’t heard that one, nor had Martha. But Espeleta of course would have a more winded version of it. Anyhow, one day at the hospital, Martha was attendant nurse at an emergency case. A man had been shot. There were three bullets through his chest, but he was still alive. Martha laughed queerly to herself, saying I must be dreaming, I am imagining that man has my father’s face. It was the doctor she loved who was in charge. With a queer dreaming feeling, she raised her eyes to meet his, and was shocked to see him drop his gaze, and over his face steal a twist as of pain, as of pity. They were instantly their efficient selves again, cloaking themselves in the impersonal masks of physician and nurse. It was as if he who lay there beneath their instruments and their probing fingers was any man, the way it could be any man. Not her father. But all while, training and discipline unavailing. Martha said to herself, but it is my father. He died on the table. He never gained consciousness. Martha drew the sheet over his face and form. And watched as they wheeled him out of the room. She still had the instruments to put away and the room to put in order. But this did not take long and when she went out into the corridor, she found her mother weeping beside the shrouded form on the wheeled table. There was a policeman beside her awkwardly trying with gruff words to console the little woman over her loss. Beside the policeman stood also the doctor, who passed an arm around the shoulder of Martha’s mother, saying simply, we tried to save him. Martha joined them, knowing that she should be in tears, yet finding that she had none to shed. It would ease the tightness within her, would loosen the hard knot in her heart to cry. But you cannot summon tears when you feel no grief, and the pain you feel is not of sorrow but of the cruel justness of things. She could not even put her arms around her weeping mother. When the doctor told her that she would be excused from duty the rest of the day, that he would arrange it for her, she did not thank him. She did not say anything for indeed she no longer had any words, nor any emotions that required speech. Or should be given speech. For one cannot say, how right! How just! When one’s father has just died. Her mother and she took a taxi together to accompany the hearse that took her father home. There was a crowd awaiting them. Espeleta in tears. Espeleta crying condolence and opprobrium in the same breath. It was from them – their good neighbours, their kind neighbours – that Martha learned how â€Å"God’s justice had overtaken the sinner. † Colon is not as intimate as Espeleta. For it is a long street and broad street. But where the railroad crosses it, the houses group together in intimate warmth and neighbourly closeness and its families live each other’s lives almost as meddlingly as Espeleta does. And is as avid for scandals as Espeleta is. Among the people in Martha’s house were some from Colon. And it was they who supplied the grimmer details, the more lucid picture. In that other woman’s house – and Martha did not even know the other woman’s name there had existed the stalemate state of affairs that had existed in Martha’s house. Only where in Martha’s house it had been a wife who was patient, in that other woman’s house it had been the husband who had bided his time. And yet the neighbours had thought he had not cared. For indeed he had seemed like a man blind and deaf, and if he raised his voice against his wife, it was not so they could hear it. Yet today, he had come home, after he had said he was going away somewhere. And had come upon Martha’s father in the house, and had, without saying anything, taken out his revolver, and shot at him. Martha heard all these. And thought you know often life seems like an old – fashioned melodrama, guns and all. And yet the gun had not gone off. It had jammed, and Martha’s father had been able to run. And running, even as he seemed far enough from the house to be safe, the gun in the husband’s hand had come right again. The man had gone out in the street, aimed at the fleeing figure. That explained why the bullets had gone in through his back and out through his chest. They said that the street was spattered with blood and where he fell, there was a pool of gory red. The killer had surrendered himself at once. But everyone knew he would not pay with his life he had taken. For the woman was his wife and he had come upon them in his own home. Martha stayed with the kind condolers only a while. She left her mother for them to comfort as best as they could. They would have praises like â€Å"The good God knows best;† they would have words like, â€Å"Your grief is ended, let your other grief commence. † She went to look at her father lying well arranged now in his bier. Already in spite of the manner of his death, there were flowers for him. Death had left no glare in the eyes that the doctor at the hospital had mercifully closed, over the features lingered no evidence of pain. And Martha said, Death was kind to you. In Martha’s room there hung a crucifix. Upon the crossed wood was the agonized Christ, His eyes soft and deep and tender, even in his agony. But as Martha knelt, and lighted her candles, and prayed, in her eyes was no softness, and on her lips no words appealing for pity for him who had died. There was only the glitter of a justice meted out at last, and the thankfulness for a punishment fulfilled. So she gave thanks, very fervent thanks. For now, she hoped, she would cease to pay.

Vietnamese Culture Evaluation

Assement 1 (1000 words): Discusss the key dimensions of national culture in your domicile (home) country using the frameworks of Hofstede (2001) including: Power Distance; Uncertainty avoidance; Individualism/ Collectivism; Masculinity/ femininity; long term orientation. Introduction In the â€Å"flat† world today, opening a business on abroad will be easier than before (Friedman, 2005). The manager from other countries will need to face with other culture aspect that they never met before.In order to solve this problem, Hofstede’s dimensions (1970) suggested that his model with 5 dimensions: Power Distance, Uncertain Avoidance Individualism/ collectivism, Masculinity/ femininity, Long-term orientation, which refer to any culture on the globe, and Vietnam in this case. For this essay requirement, the Power Distance and Long-term Orientation will be discussed in this essay, how it is effective on this constructed in international business management as well as the disadv antage of Hofstede’s module.Hofstede’s module suggests that national culture can be influence behaviour and management in workplace. His research suggested that differences of behaviour are accounted for nationality and national culture determinants. In addition, understanding the cultural differences could be done by drawing on these dimensions. Hofstede stated that there are many national differences in work-related values, beliefs, norms and self-descriptions and societal variables, could be explained in five key dimensions of national culture. Power DistancePower distance score of Vietnam was given a high value of 70 by Hofstede’s study(2013) as mesuased by the scores in his 1970s IBM internal cultural test system, in which describe power distance as dealing with the need of a society for independence versus interdependence. In other research which is carried out by McCleland suggests that the need for power is to have influences over others and tend to be g ained more privilege than other. Additionally, Individuals with high power distance will tend to achieve target or choose a job which responsibility, feedback and a medium percentage of risk.Hofstede (1984) also suggested that in a high power distance score, Vietnam in this case, he/she is more likely to accept unequal distributions of power. It could be take away power, control mechanism or decision making, but they will easy accept this situation in higher power distance rather than lower one. However, economic system and environment are needed to take in to account as others factors which might have strongly influence power distance. In a research is carried out by Hoang (2008),a researcher from Capabella, USA, within 20 managers who are Vietnamese gave us a differences result.The research was pointed out that the managers get lower score in Power Distance, who tend be cooperate with the lower staff rather than made their decision on their own. Long-term Orientation. In Vietnames e culture, modest is highly evaluated (Te, H. D. , 1987; Cao, X. H. , 1999). In another hand, Hofstede also claimed that Vietnam got a high score on Long-term Orientation, which was influenced by Confucius, who emphasized personal and governmental morality, correctness of social relationships, justice and sincerity.Thus, society shows a pragmatic future-oriented perspective rather than a conventional historical short-term point of view ( Hofstede, 2001). It means that the Longterm Orientation is a result to develop this high score of Power Distance in Vietnam. In Hofstede website, he also claimed that Vietnam score is 80, that making it is long-term orientation. In different words, Vietnam, is a country, who believed in pragmatism, where achieving goal a task and getting virtue is prioritized.As a result, the manager can aware that the employees push their adaption up to limit if it is the requirement of the job and sometimes, working for money mind not top goal for the bread-maker. Respect from employers, peers or colleagues (Tatum, 1997 quoted by Harvery and Allard, 2009) is all so an reward for them. Despite the fact that Hofstede model is most famous theory in human resource in manager, there are some critics on it. According to Mc Sweenry (2002), Hofstede’s module was assumed that national culture is equal with company culture as well as put the Confucian Dynamism on the top of the table in his research.In Vietnamese context, beside the Confucian, Buddhism is needed to be taking in to account as well. Back in 1000 years ago, when Ly Dynasty chooses Hanoi the capital of Van Xuan, old name of Vietnam, Buddhism was become the national religious (Tran, 1997;Phan, 1992 ) until Nguyen Dynasty in 18th century. In additional, Ly Dynasty also introduced the teaching of 3 regilous: Buddhism, Confucian, Taoism at the same times in the past. This philosophy is still now alive and can be known in other name is Cao Dai religious with 3 million fellows. So Vietna m culture and behaviour will depended on religious rather than Confucian only.Conclusion. Vietnam is a developing country where is people are open-minded and easy to cooperate with other people and Money –oriented people mind be the minority, due to the reason that, the long-term goal for respect and job security is their goal of life. Two dimensions linking could be seen in the Hofstede’s module where the score of Power Distance and Long-term Orientation are 70 and 80 receptively. However, the Hofstede’s module may be still lack of evaluation in particular situation like Vietnamese behaviour in foreign countries or the over-evaluation of Hofstede on Confucian must be reviewed.From manager point of view, Hofstede’s module is still an initial step to start with. References: 1. Cao, Xuan Hao, 1999. Contributions of linguistic researches to the understanding of Vietnamese thought and Vietnamese culture 2. Confucius, a bibiography http://www. confucius. org/l unyu/edbio. htm 3. Hofstede,G. , cited in Minkov,M. , The evolution of Hofstede’s doctrine, P. 11 4. Phan, H. C. , 1992. L? ch Tri? u Hi? n Chuong Lo? i Chi (Records on Administrative Systems of Successive Dynasties). Vols. 1-2-3. Trans. by Vi? n S? H? c Vi? t Nam. Ha N? i: Khoa H? c Xa H? i Press. 5.Te, Huynh Dinh, 1987 Introduction to Vietnamese Culture. 6. Tran, Q. V. , 1997 Tim hieu van hoa dan gian Hanoi (Understanding folk culture of Hanoi). 7. Hoang. H. , 2008, Culure and Management: A study of Vietnamese cultural influences on management style. Capella University, USA Department of Business Management HRM subject group Avoiding academic irregularity: plagiarism/ghost-writing checklist * coursework submission cover sheet Before you submit coursework, in accordance with University regulations, you should be able to confirm that the coursework that you are submitting is your own original work and that you have: read and understood the guidance on academic irregularity an d plagiarism in the module handbook; * clearly referenced, both within the text and on the end reference page/s, all sources used in the work; * based your work on academic sources from academic search engines such as the American Business Index (ABI). Student sources should not be used. * used inverted commas and the full reference details (including page numbers) for all text quoted from books, journals, web-based other sources; * provided the sources for all data in tables and figures that are not your own work; not made use of the work of any other student(s) past or present without acknowledgement. This includes any of your own work that has been previously, or concurrently, submitted for assessment, either at this or any other educational institution, including school; * not sought or used the services of any professional agencies such as ghost writers or other individuals, to produce this work; * retained all the material collected in the process of developing your coursework ; and * in addition, you understand that any false claim in respect of this work may result in disciplinary action in accordance with University regulations.Remember, the Learning Development Centre offers advice on academic writing. Please tick to confirm that you have observed the points above in your coursework and submit a signed copy of this complete form (2 pages) with your coursework submission. Name| | Matriculation Number| | Degree Programme| | Module Title| | Module/Seminar Tutor| | Date| | This is my own original work; it has not been submitted elsewhere in fulfilment of the requirements of this or any other award. Signed †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦|

Introduction to Spectrophotometry Essay

This lab will teach me how to use a spectrophotometer. The use of the spectrophotometer is to measure the concentration of solute. The solute being measured must be colored and is determined based on the adsorption of light photons on a wavelength. The spectrophotometer uses a beam of light that strikes the diffraction grating that basically forms of prism of light. Then only a specific wavelength of light shines through the spectrophotometer and interacts with the solute. The light that continues past the solute hits the phototube. The spectrophotometer then digitally shows the amount of units that have been absorbed or transmitted. Transmittance is the amount of light that gets through the sample. This is shown as a percent of all the possible light that could’ve gotten through. Absorbance is the opposite of transmittance and the reciprocal of it. This shows how much light got trapped in the solute. In this lab we will use a few different solutions in the spectrophotometer to get a basic feel on how it works. We will record the absorbance as well as do calculations using mean and standard deviation. We will then graph our results and compare them with the class values of the three unknown Methylene blue samples. At the end of the lab the actual concentrations of each unknown will be shared. We will then compare how accurate and precise our results are with the actual. This lab will teach me how to use a spectrophotometer. The use of the spectrophotometer is to measure the concentration of solute. The solute being measured must be colored and is determined based on the adsorption of light photons on a wavelength. The spectrophotometer uses a beam of light that strikes the diffraction grating that basically forms of prism of light. Then only a specific wavelength of light shines through the spectrophotometer and interacts with the solute. The light that continues past the solute hits the phototube. The spectrophotometer then digitally shows the amount of units that have been absorbed or transmitted. Transmittance is the amount of light that gets through the sample. This is shown as a percent of all the possible light that could’ve gotten through. Absorbance is the opposite of transmittance and the reciprocal of it. This shows how much light got trapped in the solute. In this lab we will use a few different solutions in the spectrophotometer to get a basic feel on how it works. We will record the absorbance as well as do calculations using mean and standard deviation. We will then graph our results and compare them with the class values of the three unknown Methylene blue samples. At the end of the lab the actual concentrations of each unknown will be shared. We will then compare how accurate and precise our results are with the actual. This lab will teach me how to use a spectrophotometer. The use of the spectrophotometer is to measure the concentration of solute. The solute being measured must be colored and is determined based on the adsorption of light photons on a wavelength. The spectrophotometer uses a beam of light that strikes the diffraction grating that basically forms of prism of light. Then only a specific wavelength of light shines through the spectrophotometer and interacts with the solute. The light that continues past the solute hits the phototube. The spectrophotometer then digitally shows the amount of units that have been absorbed or transmitted. Transmittance is the amount of light that gets through the sample. This is shown as a percent of all the possible light that could’ve gotten through. Absorbance is the opposite of transmittance and the reciprocal of it. This shows how much light got trapped in the solute. In this lab we will use a few different solutions in the spectrophotometer to get a basic feel on how it works. We will record the absorbance as well as do calculations using mean and standard deviation. We will then graph our results and compare them with the class values of the three unknown Methylene blue samples. At the end of the lab the actual concentrations of each unknown will be shared. We will then compare how accurate and precise our results are with the actual. This lab will teach me how to use a spectrophotometer. The use of the spectrophotometer is to measure the concentration of solute. The solute being measured must be colored and is determined based on the adsorption of light photons on a wavelength. The spectrophotometer uses a beam of light that strikes the diffraction grating that basically forms of prism of light. Then only a specific wavelength of light shines through the spectrophotometer and interacts with the solute. The light that continues past the solute hits the phototube. The spectrophotometer then digitally shows the amount of units that have been absorbed or transmitted. Transmittance is the amount of light that gets through the sample. This is shown as a percent of all the possible light that could’ve gotten through. Absorbance is the opposite of transmittance and the reciprocal of it. This shows how much light got trapped in the solute. In this lab we will use a few different solutions in the spectrophotometer to get a basic feel on how it works. We will record the absorbance as well as do calculations using mean and standard deviation. We will then graph our results and compare them with the class values of the three unknown Methylene blue samples. At the end of the lab the actual concentrations of each unknown will be shared. We will then compare how accurate and precise our results are with the actual. This lab will teach me how to use a spectrophotometer. The use of the spectrophotometer is to measure the concentration of solute. The solute being measured must be colored and is determined based on the adsorption of light photons on a wavelength. The spectrophotometer uses a beam of light that strikes the diffraction grating that basically forms of prism of light. Then only a specific wavelength of light shines through the spectrophotometer and interacts with the solute. The light that continues past the solute hits the phototube. The spectrophotometer then digitally shows the amount of units that have been absorbed or transmitted. Transmittance is the amount of light that gets through the sample. This is shown as a percent of all the possible light that could’ve gotten through. Absorbance is the opposite of transmittance and the reciprocal of it. This shows how much light got trapped in the solute. In this lab we will use a few different solutions in the spectrophotometer to get a basic feel on how it works. We will record the absorbance as well as do calculations using mean and standard deviation. We will then graph our results and compare them with the class values of the three unknown Methylene blue samples. At the end of the lab the actual concentrations of each unknown will be shared. We will then compare how accurate and precise our results are with the actual. This lab will teach me how to use a spectrophotometer. The use of the spectrophotometer is to measure the concentration of solute. The solute being measured must be colored and is determined based on the adsorption of light photons on a wavelength. The spectrophotometer uses a beam of light that strikes the diffraction grating that basically forms of prism of light. Then only a specific wavelength of light shines through the spectrophotometer and interacts with the solute. The light that continues past the solute hits the phototube. The spectrophotometer then digitally shows the amount of units that have been absorbed or transmitted. Transmittance is the amount of light that gets through the sample. This is shown as a percent of all the possible light that could’ve gotten through. Absorbance is the opposite of transmittance and the reciprocal of it. This shows how much light got trapped in the solute. In this lab we will use a few different solutions in the spectrophotometer to get a basic feel on how it works. We will record the absorbance as well as do calculations using mean and standard deviation. We will then graph our results and compare them with the class values of the three unknown Methylene blue samples. At the end of the lab the actual concentrations of each unknown will be shared. We will then compare how accurate and precise our results are with the actual.

Balance Theory Essay

Introduction Good Evening ladies and gentlemen my name is xxxxx and today I shall enlighten you about a very interesting theory concerning consumer behaviour and Marketing. As practicing marketers, we are well aware of the impact that a celebrities endorsement can have on consumer behaviour but I am pretty sure most of you wouldn’t know the reasoning behind such a phenomenon. What is the Balance Theory? Ever wondered why firms use celebrities to endorse their products? Well wonder no further because Fritz Heider proposed with his Balance theory that people attempt to maintain a psychological balance and form relationships that balance out their likes and dislikes. For example if Person A likes a celebrity and the celebrity likes a product but Person A originally disliked the product, then Person A is likely to end up increasing his enjoyment of the product or decreasing his liking of the celebrity or both. All these options create equilibrium. As marketers, it is our goal to achieve market the product successfully to the target audience. For example if we were to use Michael Jordan to market golfing products, then the target consumer would most likely end up disliking the product. However, if we were to use Tiger Woods to market the golfing products, then consumers of golfing products would most likely end up liking the products. The Balance Theory Explained So the Balance Theory is made up of a Triangle that consists of 3 elements. The relationship between these 3 elements is known as sentiment relations. So the first element is PO, the second element is PX and the third element is OX. If the results of the multiplication of the positive or negative signs of any 2 elements yields a positive result, then the consistency in the triad is maintained and vice versa. This model may seem complicated but it is in essence very basic. So let me simplify this for you with an example. Positive Example Let us assume P is John a basketball fan, O is Michael Jordan a celebrity Basketball player and X is the product being marketed and in this case let’s assume it is a limited edition basketball. So if John is a fan of Michael Jordan, then the sentimental relation PO will be positive. Since Michael Jordan is approves of the product he endorsed, the relationship OX is positive too. Therefore, by default, PX would be positive too. Negative Example However, say if P were to remain John, O were to become Tiger Woods and X were to become a golf set, then PO would become negative since Tiger Woods is a golfer and hence John would not be able to relate to him, OX would remain positive since Tiger Woods loves the product he is endorsing and the eventual result of this would be a negative PX which would mean consistency in the Triad is not maintained and that the celebrity endorsement has not been successful in promoting this product to the consumer. Importance of this theory to us This theory is of interest to us as future marketers as it helps us understand consumer behaviour and psychology with regards to mascots used to endorse/market a product. It also educates us on the 3 way relationship that transpires between product, celebrity and consumer and in turn, we would be able to market our products using the correct celebrities for the correct product. The End And that ladies and gentlemen concludes my presentation on Fritz Heider’s Balance Theory. Thank you all for your kind attention. Bibliography 1. http://www.investorwords.com/15193/balance_theory.html 2. http://changingminds.org/explanations/theories/balance_theory.htm 3. Roy, Subhadip, Gammoh, Bashar S., Koh Anthony C. (2012). Predicting the effectiveness of celebrity endorsements using the balance theory..Journal of Customer Behaviour. 11 (1), p33-52.

Business opportunities Essay Example | Topics and Well Written Essays - 250 words

Business opportunities - Essay Example The business should also possess a unique and superior way of doing things. Building an efficient scalable plan requires an entrepreneur to focus on the consumers as the critical component of the business growth. A business that values customers attracts them and enables them to spend considerably. This also ensures sustainability whereby more customers are anticipated in the future than their current numbers. A scalable plan should describe the industry of operation of the business and identify a niche that the competitors cannot fill. Focus on the business’s environment can be especially difficult if the competitors are of the same size or experience the difficulties of monopoly dominance. Once the business has identified the marketing niche, it should apply the necessary strategies that enhance its expansion into a prominent player. Health care scalable plan focuses on strategic performance, project management and process improvement (CeÃŒ line, BeÃŒ rard and Luc, Cassivi 160). The emergency management operations have been improved through improving the emergency response and crisis management. The health care has also focused on application of the technology in the improvement of the business operations and dissemination of the health information related to health. Performance has also been enhanced through improved training of the employees to equip them with the necessary information related to improved productivity in the changing health environment. How can the management tools be applied in health care to ensure